top of page

The Vulnerability of Branding

I've decided to brand myself as a Karen. In my accidental branding session with Tom Burke he argued that casting directors won't remember your name, but they will remember the thing you do. So brand yourself. Always do that thing. Then they know what to do with you. That makes total sense. So, here I am: anal-retentive, convinced I know better, judging.

I changed my IMDB bio to reflect this brand. And I felt vulnerable. "Is this too negative a brand for commercials?" "What if people disagree?" "What if casting doesn't like it?" It's scary trying something new. What if it doesn't work? I'm being raw in this attempt and that leads to second-guessing.

I've fought numerous impulses to change my bio to something more neutral. My fear argues with Tom's logic in my head. "What if my new brand not only doesn't get me jobs, but ends up costing me jobs instead?"The truth is, I don't know. No one does. Branding myself this way is simply a new approach that I'm trying. I've said in the past, "I feel like I'm slipping through the cracks [in the eyes of casting.]" Well, here is a solution to that problem.

I realized today that I naturally veered toward a brand as an author. I'm the author who dissects her family. I plan to write a series. My first book, "Down the Rabbit Hole," is my memoir that explores my thought patterns. My second, "Voicemails From My Sister," is focused on Sibby. "Letters From My Father," "Journals From My Mother," "Pictures From My Grandmother," and "Scrapbooks From My Nana," complete the series. Each focuses on that member of my family, exploring that person's thought process, history, lifestyle, and our relationship.

I shall keep this blog updated with honest progress reports as to how this whole branding thing is going.


bottom of page